MiTT Marketing Plan-8/10/09

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MiTTNet Marketing Plan

1. Audience:

CES workers with interest in MiTTNet topics: individual & family, farm & ranch, youth, community.
CES Directors/Administrators
USDA
Other non-public audiences as determined by MiTT leadership

2. Objectives:

Continue to offer training to agents/educators to make them aware of MiTTNet
Keep audience members updated on MiTT Initiative, additions to MiTTNet directory, success stories, best practices, and related information
Provide timely, targeted information to audience
Facilitate evaluation of MiTTNet efforts

3. Strategies:

Fully employ eXtension's people.extension.org application to enhance and target communications
Distribute responsibility for content for timely, targeted information to larger communications team beyond current membership.
- Leadership of each of the content/topic areas to identify communicators to be added to the communications/marketing team; additions to be made by August 24, 2009.
Begin move of MiTT initiative to eXtension professional development community of practice status.

4. Tactics:

Using current contacts in four subject matter/topic areas direct two messages, spaced two weeks apart, soliciting individuals to:
- 1. get an eXtension ID via people.extension.org, if they do not have one, and
- 2. once they have that ID go into people.extension.org, and join MiTT community.
Make URL of national web conference (and thus training on how to use the directory) a part of all email messages.
Message will talk about benefits of being part of eXtension in general but STRESS that this is how communication about MiTT will be done after September:
- 1. Additional updates in content, etc. would also be provided if available.
Beginning September 1, one email will be sent to the MiTT list every two weeks. Messages will talk about: new content added since previous week, best practices learned, evaluation information i.e. Google Analytics, testimonials, etc.
Messages will feature one topic area per message.
Message content will be provided by each topic area and edited/templated by communications/marketing team.
- Each quarter (September 1, December 1, March 1, June 1) a communication will be sent to Extension Directors/Administrators summarizing highlights from each

5. Evaluation:

In cooperation with MiTT evaluation specialists, changes in Google Analytics (site visits, page views, etc.) will be monitored and analyzed.