Minutes of July 2009 phone conference
From Extension Collaborative Wiki
NCERA 209 July conference call minutes
Attendees: Virginia Morgan, Frankie Gould, Becky Koch, Dee Shore, Elaine Edwards, Linda Benedict, Peg Boyles, Mark Tucker, Faith Peppers
Reviewed research needs and assigned deadlines detailed below:
We have a true sense of urgency to get this research moving quickly to meet the demands of the APLU Administrative Heads Section's need to address issues facing the system. Here's what we have narrowed down as the three main projects that need to be done now:
(1) A review of literature on Issue Management and a collection of published Best Management Practices. Based on the research, the training and research teams will work together to develop the Best Practices tailored to the Land-grant System and develop our framework for how we will recommend we systematically address issues. The Training Team will take that information and begin to formulate the training materials.
-- Mark Tucker will lead. Deadline, Oct. 1.
(2) Based on the list of issues provided to us by APLU, we will conduct research to establish that these are the highest priority issues and attempt to identify any issues that are missing, maintaining the concept that we should address issues that affect the land-grant system and not take on industry issues that aren't necessarily LGU issues. We will survey producers and interest groups (NGOs) to determine what each of those groups thinks the biggest issues are, as well as LGU field faculty to see if the issues they face jibe with what administrators see as the biggest issues; compare the lists and see where they are consistent and where the gaps are.
Faith has contacted several groups to get prices and options for completing these surveys.
Prices we have so far are: Gallup – Ballpark for national survey, $75K to $100K; or purchase add-on questions to nightly study of 1,000 consumers as part of the well-being survey. Ad-on questions are $5,000-10,000K per question per night.
eXtension is gathering prices for the agent/educator survey and to determine if their policies will allow them to help us with that part.
Waiting to hear from AFBF on helping with the producer survey.
Frankie, Faith, Mark -- will develop an RFP for needed research data. Deadline, Aug. 1.
(3) A lit review of published data on identified issues. Fill in gaps with need content analysis/framing studies to see how the APLU-selected issues are being covered in traditional media now. We also need to look at non-traditional media -- Web sites, blogs, social media -- to see what is being said there about these issues. Then monitor during the issue campaigns and see if the amount of coverage/discussion and/or tone of the coverage/discussion changes. This will show if we are being effective in our approach.
Dwayne Cartmetll or Jason Ellis lead. Courtney Meyers will join this group.
Deadline for lit review -- Oct. 1; deadlines for additional studies will be assigned as appropriate.
Action called for in May/June calls completed (Italic indicates result or further action needed):
Faith sent a note to Wendy Wintersteen at Iowa State who is spearheading the APLU AHS effort to give her links to our new project description, outline above of research needed and funding parameters. Done
Follow up: Developed an overarching outline that links APLU, NCERA 209 and National Impact Database projects together as one consolidated project. Frankie will present at the joint heads meeting at the end of July/first of August.
Faith will contact the toolkit subcommittee to see what they are finding that is readily available and adaptable, and what is missing that we need in the way of materials. Done
Follow up: Get list to Elaine of givens that we know we need regardless of what the research shows.
Ask Frankie Gould to check with Copernicus Marketing and Consulting Research to see if they can help us with a national survey in item 2 that will include a sample from each state similar to what they did with the Extension Brand Value Survey and what the cost for that would be. Done.
Follow up: Agreed to develop RFP cited above in item 2.
Action needed by the end of July:
Dwayne -- is there a chance to get an edition of the JAC dedicated to research and professional development on issue management?
Faith -- Follow up questions for Gallup: how much you have to pay extra for variables?
Get definitive answers from AFBF and eXtension on options for surveys.
Frankie -- Present project outline to Joint Heads at annual meeting.
Faith, Frankie, Mark -- develop RFP for surveys.
