NETC08 session 1004

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Session Name: Start Spreading the News: Reaching a wider audience with the same content
Session Number: 1004
Location: Bellamy
Day and Time: Tuesday, 9:30 - 10:15 am
Format: Presentation
Topic: Web-related technologies
Level: Introductory

Session Abstract:

Sure you're putting your organizations news on the web site. Everybody is. But how far is it really reaching? And how many times do you need to duplicate the same content in newsletters, press releases, emails, feeds and even on other websites? At the University of Maryland College of AGNR we've harnessed the power of our content management system to re-purpose our news content over and over again to spread the news far and wide. Come see how it works. We'll talk about the technical issues we had to overcome, as well as the more complicated issues of getting buy-in to the change. We also want to hear your ideas on content re-purposing and news distribution.


Led By: Mark Shute, Web Manager, University of Maryland
Sue Johnston, Web Trainer

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